iRi (Beta) 5: Photography

How do they take such beautiful pictures?

How many times have you looked in National Geographic Magazine and said to yourself, “myself, how did they take such a beautiful picture?!” I know I have! With a nice little Google search and some good ol’ common sense, I think I have the answers for you.

  • Good gear. This is probably the most important thing ever. I would say that my switch from the Canon PowerShot SD600 (point-and-shoot) to the Canon Rebel XTi (Digital SLR) made my photography 30 times better. (FYI, a point-and-shoot camera is one of those pocket-sized cameras, and a Digital SLR camera [A.K.A a DSLR] is one of those big professional black ones.) Now, it really helps to have some basic knowledge in simple DSLR stuff, but nothing you can’t learn from reading the manual (that’s what I did!). Or, I guess, you could just keep it on Full Auto mode, but why would you do that? ;-) Also, if you do go for a DSLR, the body doesn’t really make the difference, it is mostly the lens that does the work quality wise. I really don’t want to get too into it, but if you are seriously going to do the switch, consider reading this article. And my little hint of the day is that you can read hundreds and hundreds of online articles about which camera to buy, but no article is as good as just going into your LOCAL camera store and getting advice from someone there. Don’t just go the the Best Buy, please. They REALLY don’t have the best prices. If you live in the New York area or must shop online, I would go to B & H, probably my favorite place in the world.
  • Don’t use the flash 100% of the time; you really don’t need to. Just try it. Also, it is really cool to take pictures of candles at night, for which you would under no circumstances use a flash.
  • Use a plain, contrasting background. Who knows, you may want to Photoshop it later.
  • Mix it up with levels. Sometimes go higher, sometimes go lower. Keep it interesting.
  • Check your camera! Play around with the settings to maximize the awesomeness of your shot.
  • Always think about the Rule of Thirds. A little hard to explain, best to read this article.
  • Have fun with it! There are really no rules for photography… enjoy it!

That’s all I have for today. If you think I missed something, feel free to email me or comment below. Just a side note, I will be at camp from June 22 to July 5 with very limited computer access. I will hopefully post an episode during that time, but if you don’t hear from me, you will know why!

iRi (Beta) 4: Apple WWDC

Apple Logo

I am really kind of sorry about this post. If you are anything like me, you have already read a billion and a half blog posts about Apple and WWDC. I would not even consider myself a total Apple fanatic and fanboy, I just like their product and way of life. I just really could not resist with all the announcements at WWDC the other day. In hope not to bore you to death, I will try to make this blogcast as fun as possible. Let’s give FAQ format a try.

Q: Did I watch the live blog?
A: Yes, Mac Rumors Live.

Q: Am I going to get a new 3G iPhone?
A: Yes, for my birthday (June 21). I am planning to wait in line on July 11.

Q: Did I listen to that live audio stream on UStream?
A: No, I was not able.

Q: 1) Do I use .Mac, and 2) Am I going to use MobileMe?
A: I do have a .Mac account. Have I ever used it, no. I have not even used it for spam mail. Will I get MobileMe? Undecided. Comment to tell me what you think, if you have a opinion.

Q: Do I think that Apple’s keynote was a touch boring after the first 20ish minutes?
A: Yes, way too many 3rd-party applications. I mean, I like how there are going to be many, but did they really have to announce that many at the keynote. A little boring perhaps…

Q. Exactly how many Apple WWDC-related blog posts have I read in the last few days?
A: Countless, from Mac News Weekly to Mahalo Daily to View from a Farley to FryBlog to Chris Pirillo (never mind :D), just to name a few. Then there are the spoofs, not as many but twice as satisfying. Here is my second favorite. However, this is my favorite by far. You MUST WATCH IT (only less than a minute long).

You know, I use it for the same reason! What a cawinkidink!

Q: What will happen to Apple in 10 years?
A: I am not sure, tell me what you think by commenting below!

Thanks for reading and/or listening to iRi. If you want to support us, all you need to do is buy some quality iRi Merchandise from the store! I am still working out what to do for the RSS feed; thanks for being patient.

iRi (Beta) 3: Company Images and Logos

AAA! Fudgy the Whale is on my tie!

So the other day while I was creating my lovely iRi Merchandise from CaféPress, I realized just how important a good company logo really is. You see the logo, think of the brand, and buy their stuff. It is almost as simple as that! Some examples:

So it’s the trigger that gets you, but the logo, symbol, is only good for the brand if the consumer has prior exposure to it. This can be from anyone, models, friends, family, television, anything. Take away the exposure, and the brand’s got nothing. Say you were an alien from the planet Vulcan (sorry, I really couldn’t resist quoting Star Trek). The little whale would have no meaning to you; you wouldn’t think: Oh, Vineyard Vines! Here is my equation of the day:

ADVERTISING + COMPANY LOGO = SUCCESS

I really hate to sound like an infomercial, but it is true. While I am on this topic, I have a question: When you wear a Nike T-Shirt with a huge swoosh on it, wouldn’t that be advertising that you pay for? Think about it.

By the way, I have been using the acronym of apparel a lot today, but it can really be anything.

That is really all for today. Thanks for listening to iRi and tell everyone about it!

Disclaimer: I am selling stuff with my logo on it. I am not trying to trick you or anything, I just want money to better iRi for you, the listener. Thank you.